Northwestern Entrepreneur in the Spotlight — Jennifer Fried
Purple Arch Ventures sat down with Jennifer Fried from ExplORer Surgical
Jennifer is the Co-founder and CEO of ExplORer Surgical, a digital workflow platform for the operating room.
What did you study at Northwestern?
I was a double major in Mathematical Methods in the Social Sciences and Economics. I was also in one of the first classes of the Kellogg Certificate Program for undergraduates, too. Go Cats!
Did you always think about starting up a company?
Not at all. I was previously a venture capitalist focusing on healthcare investments. I wasn’t planning on starting my own.
So, when did it all start? When did you get the “entrepreneurial bug”?
When I met my co-founder, he was running a research lab at the University of Chicago hospital and he had an idea for a software solution to solve the problems he faced every day in the operating room. With my VC hat on, I saw a huge market opportunity and couldn’t resist getting involved. I began working on the company part-time for several years, and eventually took the leap, leaving my VC job to run the company full-time.
What do you feel sets ExplORer Surgical apart from other companies?
Our interactive surgical playbook improves teamwork in the operating room and increases performance. We take the intra-operative parts of surgical procedures that are typically managed by paper and pencil and put everything into a digital form, where team members can see pictures, videos, tasks, and instrument lists broken down step-by-step live during the procedure.
Here’s a quick video about ExplORer below.
To learn more about Purple Arch Ventures, or investing alongside Northwestern alumni, follow the link.